Albert von Appen was an entrepreneur and optimist, armed with imagination, clear goals and the quality of great leadership. He had the wisdom to select and surround himself with remarkably able co-workers.
After his early death in 1971, he became a company legend: his legacy firmly imprinted on Ultramar's corporate culture.
Since then, the world has changed dramatically. However, Albert von Appen's client orientated business philosophy and the way in which he valued his personnel as the driving force behind the company continue to guide Ultramar.